OEM vs ODM: Which Model Fits Your Brand?

OEM and ODM are the two most common manufacturing models for protective cases. Both can produce IP67/IP68, MIL-STD-rated cases — but they differ in lead time, cost, IP ownership, and risk. **OEM (Original Equipment Manufacturer)** You design the case, Kexin manufactures it to your specification. - Lead time: 12-16 weeks (tooling + production) - Tooling cost: USD 3,000-10,000 (one-time) - IP: 100% yours — drawings, CAD, brand - MOQ: 500-1,000 pieces - Best for: established brands, unique products, IP-protected designs **ODM (Original Design Manufacturer)** We design, you re-brand with your logo and color. - Lead time: 4-6 weeks (use existing tooling) - Tooling cost: 0 (use our 200+ tooled designs) - IP: shared — case design ours, brand yours - MOQ: 200-500 pieces - Best for: startups, distributors, fast market entry **When to choose OEM** - You have a unique product that needs custom dimensions - You want exclusive tooling and IP - You plan to scale to 5,000+ pieces per year - Brand differentiation matters more than time-to-market **When to choose ODM** - You want to enter the market in 4-6 weeks - 200+ tooled designs cover your product needs - You can accept 100+ pieces MOQ - Brand identity comes from logo, color, and packaging Kexin supports both paths from 500-piece MOQ. Send us your inquiry and we'll recommend the right path. Get a quote: [email protected] / +86 135 9055 5309.